Marin Brand Identity
This project is a branding concept for Marin Bikes, a company with a rich history in the world of mountain biking.
In alignment with Marin's "Made For Fun" brand ethos and the objective of streamlining their existing identity, I designed a contemporary brand image while drawing inspiration from the brand's historical roots. As a demonstration of both my skills and commitment to embodying the brand ethos, I conducted a photoshoot featuring my friends wearing T-shirts I personally screen printed with the refreshed logotype. To showcase the impact of the updated branding, I developed a mobile site that reinterprets some of Marin's existing content in a visually compelling and innovative manner.
See complete brand book
• Branding
• Art Direction
• Logo Design
• Photography
In alignment with Marin's "Made For Fun" brand ethos and the objective of streamlining their existing identity, I designed a contemporary brand image while drawing inspiration from the brand's historical roots. As a demonstration of both my skills and commitment to embodying the brand ethos, I conducted a photoshoot featuring my friends wearing T-shirts I personally screen printed with the refreshed logotype. To showcase the impact of the updated branding, I developed a mobile site that reinterprets some of Marin's existing content in a visually compelling and innovative manner.
See complete brand book
• Branding
• Art Direction
• Logo Design
• Photography
