Nike Go Skate Day Online Event Branding
This concept came to me during the pandemic. The goal was to bring the event’s sense of community into a digital space. This was done through the use of tagged locations, digital stickers, and a promotional video. I am heavily inspired by the past, and in this project, I mixed my inspiration with my passion – skateboarding. The mascot design is an adaption of a character used by Nike since the late 70’s. A retro typeface and cohesive colors bring a upbeat mood to the overall design.