![](https://freight.cargo.site/t/original/i/ff25be05eea5d19dac24fa91bf8786f2792e766373864c77ba082680ed755399/marin_gif_website.gif)
![](https://freight.cargo.site/t/original/i/018309407449c14cb7bf550823a4206fbeadad5a83ebbbf183dd96406f8e94a3/marin_guidelines_02.jpg)
Marin Brand Identity
This project is a branding concept for Marin Bikes, a company with a rich history in the world of mountain biking.
In alignment with Marin's "Made For Fun" brand ethos and the objective of streamlining their existing identity, I designed a contemporary brand image while drawing inspiration from the brand's historical roots. As a demonstration of both my skills and commitment to embodying the brand ethos, I conducted a photoshoot featuring my friends wearing T-shirts I personally screen printed with the refreshed logotype. To showcase the impact of the updated branding, I developed a mobile site that reinterprets some of Marin's existing content in a visually compelling and innovative manner.
See complete brand book
• Branding
• Art Direction
• Logo Design
• Photography
In alignment with Marin's "Made For Fun" brand ethos and the objective of streamlining their existing identity, I designed a contemporary brand image while drawing inspiration from the brand's historical roots. As a demonstration of both my skills and commitment to embodying the brand ethos, I conducted a photoshoot featuring my friends wearing T-shirts I personally screen printed with the refreshed logotype. To showcase the impact of the updated branding, I developed a mobile site that reinterprets some of Marin's existing content in a visually compelling and innovative manner.
See complete brand book
• Branding
• Art Direction
• Logo Design
• Photography
![](https://freight.cargo.site/t/original/i/90898530df35e8172beb2e06389cb349a9d4f613910f98591f3017a5e74dc4c4/marin_website_15.jpg)
![](https://freight.cargo.site/t/original/i/7e132abc37c703e02b2d76478334b2f04d2352c805e6c43a93fdd6b608b3b7f2/brandbook.gif)
![](https://freight.cargo.site/t/original/i/6e33957f148f3d47b7857d4f24b9e62f0faa21c11fee278e573c8dc2171053dd/marin_website_02.jpg)
![](https://freight.cargo.site/t/original/i/3d8352c04b08048062db2bf2ee970609461c56783b2f04f0e1d93e0a945ac2c2/marin_website_03.jpg)
![](https://freight.cargo.site/t/original/i/f0b7388dfafd8695fc2e86e7f1a9d0994df8c0bed44eeaf214315a04a0066f58/marin_website_09.jpg)
![](https://freight.cargo.site/t/original/i/34f7be16bdaaca425378ad8294f3551d7d7aab198a1ea5ba6ce69f29fd1ed584/marin_website_07.jpg)
![](https://freight.cargo.site/t/original/i/21bdfab12605020f96faf2ef6174b44afebf543976490c847e9ba2b9ece5a820/marin_website_10.jpg)